Thinking
The thinking behind the Trust Platform
Ideas from the people building better customer journeys and helping teams make confident decisions.
Featured thesis
The actual compliance platform map.
A clear model for how customer evidence becomes one current profile, governed decisions and ongoing monitoring.
The platform
Native capture + orchestration + the operating surface
Three layers. One system.
03 Operating surface / Act on the information
Act on the information.
02 Connective tissue / Native data orchestration
Native data orchestration
One current profile
Connect specialist sources and customer evidence. Route checks, resolve conflicting information and bring the results into a single view of the business or individual.
Connect sources and customer evidence, route checks and resolve conflicting information into one view.
01 Sources / Originate the information
Originate the information.
Specialist sources
Business data
- Core details and status
- Ownership and UBOs
- Registry documents
- Credit and financial health
Core details and status, ownership and UBOs, registry documents, credit and financial health.
Specialist sources
People verification
- ID documents and liveness
- Non-document verification
- Directors, owners and individual customers
ID documents and liveness, non-document verification, directors, owners and individual customers.
Specialist sources
Screening
- PEPs
- Sanctions
- Adverse media
- Across people and businesses
PEPs, sanctions and adverse media, across people and businesses.
Specialist sources
Additional checks
- Bank accounts
- Domains and websites
- Non-ID documents
- Validate supporting evidence
Bank accounts, domains, websites and non-ID documents. Validate supporting evidence.
Native capture
The customer
- Confirm details
- Supply missing information
- Upload documents
- Complete ID verification
Confirm details, supply missing information, upload documents and complete ID verification.
Customer journeys are configured by the client, then personalised by customer type, location and risk.
Native customer capture
Client-configured journeys, personalised by customer type, location and risk.
Monitoring refreshes the sources, updates the profile and returns material changes for a decision.
Monitoring refreshes sources, the profile and the decision.
Explore the platform and See customer outcomes behind the model.
Read the thesis on LinkedInLatest perspectives
The operating reality behind modern compliance.
Evidence-led perspectives from the people building and operating the platform, organised around the questions buyers are already asking.
Trusted Sources Vs. Self-Declared Data: What Regulators Really Expect
Written by Josie Upton, Solutions Director. August, 2026
PerspectiveThe Death Loop
Written by Liam Chennells, CEO. July, 2026
PerspectiveKYB Was Misunderstood. Now The Market Is Catching Up
Written by Liam Chennells, CEO. April, 2026
PerspectiveThe Context Behind The Statements
Written by Liam Chennells, CEO. April, 2026
PerspectiveFrom Leading Compliance Operations To Selling Compliance: My First Year At Detected
Written by Josie Upton, Solutions Director. March, 2026
PerspectiveWhy The Best Compliance Leaders Have To Be Product Thinkers
Written by Liam Chennells, CEO. February, 2026
More perspectives 12 articles
The KYB Platform Advantage: Winning Through Strategic Partnerships
Written by Liam Chennells, CEO. September, 2025
From the archiveSmoke And Mirrors In Compliance: An Introduction To The KYB Promises Pandemic
Written by Liam Chennells, CEO. August, 2025
From the archiveDon’t Build KYB - Unless It’s Your Product And You Want To Own It Forever
Written by Josie Upton, Solutions Director. July, 2025
From the archiveHow Ignoring Startup Advice Made Us A KYB Category Leader
Written by Liam Chennells, CEO. July, 2025
From the archiveWe Built The System That Makes KYB Work
Written by Liam Chennells, CEO. May, 2025
From the archiveHow Detected Is Becoming The Must-Have KYB Platform
Written by Liam Chennells, CEO. March, 2025
From the archiveHow Detected’s Customer Portal Drives New KYB Industry Standards
Written by Liam Chennells, CEO. March, 2025
From the archiveShopify For KYB?
Written by Liam Chennells, CEO. February, 2025
From the archiveThe Future Of KYB
Written by Liam Chennells, CEO. February, 2025
From the archiveKYB In The USA - Hot Topic, Now More Than Ever
Written by Liam Chennells, CEO. January, 2025
From the archive2025 Is The Year KYB Finally Gets Fixed
Written by Liam Chennells, CEO. January, 2025
From the archiveKYB, Broken And Accepted
Written by Liam Chennells, CEO. October, 2024
Research
The Collection Ceiling
Why gathering more information does not automatically produce a better risk decision, and what compliance teams can change.
Read the white paperBusiness registries can only ever return what a government chose to collect.
The Collection Ceiling · Detected Research
See the platform